Would you like a coffee with your book?
Printing-on-demand
and personalization are big trends in the printing industry and thus, it is not
surprising that publishers, libraries and bookstores are adopting this
technology. For example, the Espresso Book Machine prints full-color paperbacks
within minutes in stores, libraries or coffee shops from a vast digital network
of millions of titles.
Is this the future of publishing? You order a double non-fat
vanilla latte and a copy of New York Times bestseller “The Girl on the Train”
and about seven minutes later, you are turning the pages of Paula Hawkins’
debut thriller while sipping the warm, milky coffee.
Printing-on-demand and personalization are big trends in the
printing industry and thus, it is not surprising that publishers, libraries and
bookstores are adopting this technology. The Espresso Book Machine, developed
in the U.S. with the support of Xerox, prints full-color paperbacks within
minutes in stores, libraries or coffee shops from a vast digital network of
millions of titles from renowned publishers as well as from self-publishing
databases filled with PDFs.
[embedyt]https://www.youtube.com/watch?v=qJUla8xJ5BM[/embedyt]
Espresso book machines have been installed in several libraries
and bookstores throughout the U.S. and in many locations in Canada, Europe, the
Middle East, Asia, Africa and the Caribbean. About two years ago, Kodak Picture
Kiosks have been integrated into Espresso Book Machines so that picture books
can be printed on demand as well.
Even though the technology has been tried and tested, books on
demand were seen as experimental projects at best in the past but this could
change. Presses Universitaires de France (PUF) has recently embraced
print-on-demand technology and is working on new business models and
applications to make Espresso Book Machines more attractive and profitable for
booksellers.
[embedyt]https://www.youtube.com/watch?v=XXSaq9hLqNc[/embedyt]
Ricoh, the Japanese technology company, has also developed a
line of print-on-demand solutions for color and black-and-white runs. The
Italian provider of digital print and distribution services Re.Be.L used
Ricoh’s print-on-demand machines to venture into a new business segment. When
research showed that 70 % of textbooks in Italy remained unsold, Re.Be.L saw an
opportunity. Since warehousing and inventory are big cost drivers in the
textbook publishing industry, Re.Be.L developed a new business model to address
the needs of the publishing market.
The company now prints and delivers customized textbooks on
demand within five hours of ordering. The service covers more than 150 cities
in northern Italy. The individually crafted books sell at a lower price than
mass-produced books. For Re.Be.L, the foray into publishing has been a success:
The company now generates revenues of 2 million Euros annually from its new
publishing business and can print runs ranging from one to thousands of copies
profitably.
To produce the color and black and white content, Re.Be.L uses
Ricoh’s InfoPrint 5000 General Production continuous feed printer with piezo
drop-on-demand inkjet technology. It can print 862 double-sided A4 pages per
minute.
High quality covers are produced using a digital cut-sheet
press. Running at a speed of 90 A4 pages a minute, Ricoh’s Pro C901 Graphic
Arts Edition production printer employs wax-based toner and oil-less fusing
technology to print on heavyweight coated substrates, producing covers with a
similar look and feel to offset. To manage the process, Ricoh’s InfoPrint
ProcessDirector software converts Adobe PDF, PostScript and Metacode files into
native AFP files for flexible, multi-threaded output management.
Print-on-demand
could have a great future if the recent studies indicating young people’s
preference for print products prove to be correct. A 2014 survey by Scholastic
Press showed that, among ages 6 to 17, 77 % of respondents said the majority of
books they read are in print form, and 65 % of the same group of respondent
said they prefer print to electronic books. A recent article in the Washington
Post showed a similar trend: According to their data, 87 percent of college
students used printed textbooks rather than electronic books. If the book will
be conveniently delivered with your coffee at a coffee shop, these numbers
could even increase.Courtesy to drupa.com
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